PLUS · Performance × Creative
We don't run ads. We scale brands.
Creative and paid media for Egyptian DTC brands — wired to the only number that matters: the net revenue you keep.
Built. to. Compound.
Cairo
HQ
2022
Founded
20+
DTC brands
On the record
Selected records. The full read is further down the page.
14×
Fashion label · Blended ROAS
5.25×
Skincare launch · Blended ROAS
1.1M
Sportswear label · EGP / month
01Positioning
Most agencies optimise to a CPA. We optimise to compound revenue.
Creative and paid media run as one team, toward one profit goal: scale revenue without breaking margin. We sit beside the founder weekly. We move on the same numbers you do.
Creative + Performance = Compound.
02Selected work
Work that compounds.
Every figure came out of the ad account or the store — no rounded-up case-study math.
04DTC fashionEgyptFrom Aug 2025Compounding
Fashion launch
264%
Revenue growth
662k
EGP, Nov 2025
454
Orders, Nov 2025
Operated for
Categories, not logos — no client's name sits beside its numbers, here or in the case studies.
- A Gulf beauty retailer
- A dental clinic
- A hoverboard retailer
- A modest-fashion label
- A scooter dealership
- A seller-training course
- A women's footwear brand
In the room
We operate in the room.
03Practice
Four practices. One system.
One team, one number. Creative and media never optimise against each other.
01
Paid media
Meta first. Daily reads, weekly budget moves — spend follows margin, not habit.
ROASCACSpend02
Creative studio
Ads made to be tested, not admired. Weekly volume — winners scale, losers get killed fast.
StaticMotionUGC03
Conversion store design
Landing pages, product pages, checkout — rebuilt so the traffic you already pay for converts.
ShopifyConversionProduct pages04
Measurement
One live dashboard, one weekly read: what paid back, what didn't, and where the money goes next.
MetaBostaBriefs04Try the math
What would compounding do to your numbers?
A two-minute calculator: your spend, your AOV, your delivery rate. See delivered revenue vs RTO loss over 12 months.
12
Months, modelled on your numbers
05How we work
Four moves. One profit goal.
The same four moves on every account, in the same order. Margin first, creative second.
01
Diagnose the margin
We start with your real margin — the profit left on every order — not your creative brief. Where revenue compounds, and where it leaks.
02
Install the engine
Weekly cadence of testable creatives mapped to funnel stage. We run the iteration loop in-house.
03
Compound the channels
Meta first, then layer channels that match your profit per order. No vanity channels, no ego budgets.
04
Operate in the room
We sit beside the founder weekly. Same metrics, same dashboards, same goal — until the numbers compound.
06Start
Your starts here.
We take a small number of brands each quarter. Tell us where you are. We'll tell you whether we can compound it.
scale@plus.eg
Founders, write directly.